If you are into business, you should be aware what territory mapping is about. Also known mostly as sales territory mapping, it will aid your business operate more efficiently, retain customers, reassure and encourage team members. It also improves the productivity of the operations, too. You will even find territory mapping software as one of the many sales optimization tools around for businesses to use, for a fee. But before you make use of such a technology, here are some things that you should consider first.
Study your strategies first
You need to think more about the kind of things that you want to achieve in your business using the territory mapping. As the very start, you need to project and think about who your customers are and where they are based. You need to get a clear image of what this is, and then you assign the territories based on the available demographic information.
You also have to identify your needs based on your overall aims of the business you are running. You will also be thinking about how territory mapping can help you in your quest of achieving the agreed targets in the company.
It will also help you acquire the metrics in the place that will indicate if success in that area has already been achieved. If you have no idea what this is, it is just studying the increase of sales volume or customer numbers in a particular area. It could also be about maintaining relationships that are already existing in your company with the view of increasing the sales shortly.
Prioritize customers’ needs
This has always been an old belief in business, but some business owners forget this. It is true, especially among new entrepreneurs. What you need to do is study and research customer profiles and when necessary, updates their information as well. If you use the tool for territorial mapping, they usually offer a spreadsheet data that will help you plot for easy access. Even updating its data is quite simple, too.
Before re-organizing the shifting of personnel and sales channels, make sure you never overlook the power of familiarity. This refers to customers that have become used by the sales representatives, have built relationships and even made an affinity with them.
Sharing of information
You have to let your reps or teams know what is going on in your business. Even without the territorial mapping tools back in the past, not letting your teams in the business know about the happenings is one of the many ingredients to a business’ disaster.
In this case, when you are considering about the re-alignment of territories, you create your drafts and share it among your team and representatives by emailing them or posting them in an exclusive area that is only accessible for them. You need to provide as much information as you can. If you have software for territorial mapping, it will help you by looking for the balancing tool, which explains to them why you have made such decisions.Read More